coming soon · invite-only beta

discover the indie brands worth trying.

AEVR is where you try the best small clean beauty brands on your real face — and a thoughtful AI helps you find what actually suits you.

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indie, not mass

A curated catalog of founder-led clean beauty brands — including the ones you keep meaning to try.

try on your real face

Real-time AR for lipstick, blush, eyeshadow, and foundation shade-match. In your light, on your skin.

a quietly brilliant second opinion

Beauty Buddy knows every brand in the catalog. Tell her your favorite product and she'll suggest three indie alternatives you'd love.

how it works

three steps to a shade you'll actually keep.

01

tell us about your skin

A two-minute quiz. Skin type, undertone, the brands you already love.

02

try anything

Swatch every brand on your real face. Compare up to four shades side by side. Save the looks you love.

03

buy direct from the founder

You buy from the brand, not from us. Higher-quality products. Better margins for the founders. Better prices for you.

the part of the app that has opinions

beauty buddy doesn't sell to you.
it helps you decide.

You're trying on a soft rose lipstick from a brand you've never heard of. Beauty Buddy notices, considers your undertone, and quietly says:

"This shade suits you. If you love this finish, you'd probably love a lip stain from a small brand in Brooklyn — want to try it?"

You tap "try it." Or you tap "not now" and she goes quiet. Three "not nows" in a row and she stays quiet for the rest of the session. No urgency. No "limited time" anything. Just a considered second opinion from someone who's spent more time with these brands than you have.

already in conversation with

the brands you'll find here.

The indie clean brands you've been meaning to try, plus a few you haven't heard of yet.

The 5-month-old lipstick brand from a founder you've followed on Instagram for two years.
The clean foundation brand with a 40-shade range that only ships from Brooklyn.
The minimalist skincare line your favorite dermatologist quietly uses.
The Black-founded blush brand redefining how cream products work on deeper skin tones.

Real brand reveals coming soon. Want in early? Join the list.

who it's for

built for people who follow indie brands on instagram but never buy.

You have screenshots. A lot of them. Brands you've meant to try for months. You don't want to spend $30 on a lipstick from a founder you've never met, sight unseen. AEVR is what should've existed instead.

You don't have time for ten beauty apps. You want the breadth of a department store, the AR of a brand app, and the taste of your most beauty-literate friend — in one quiet place. That's what we're building.

You read ingredient lists. You want to know what's in the product, who made it, and why. Every brand on AEVR has a profile that tells you that. No marketing fog.

early access perks

why join the waitlist now.

founders →

are you a small clean beauty brand looking for new ways to reach buyers?

We're carefully curating the launch catalog. Founder-led, transparent on ingredients, ready to share commission on direct sales. We handle AR integration on our side — you don't have to build anything.

tell us about your brand →

questions

faq.

when does it launch?

Closed beta in about ten weeks. Public launch shortly after. If you're on the list, you'll know first.

iphone or android?

Both, at launch. Web version comes after.

how does the AR work — does it use my face?

Yes, and it stays on your device. We never upload your face. The tracking runs locally on your phone. Full privacy policy will be available before launch.

what does "indie" mean to you?

Founder-led brands, generally under $5M in annual revenue. The kind of brand you'd discover from a friend or a niche creator, not from a Target endcap.

what does "clean" mean to you?

A loose ethos, not a certification. We require brands to publish full ingredient lists and avoid the obvious offenders (parabens, sulfates, synthetic fragrance, phthalates). We don't gatekeep beyond that — and we don't pretend "clean" makes a product better. It just means we know what's in it.

do you sell my data?

No. Ever. Our revenue comes from commissions on products you choose to buy — we have zero incentive to sell your data, and many reasons not to.

is this affiliated with a big retailer?

No. AEVR is independent. We carry only indie brands — by design.

will you ever add big brands like NARS or Charlotte Tilbury?

Eventually, maybe. For now, the focus is the discovery you can't get anywhere else.

who built this?

A solo founder, with significant help from AI. We're going to be transparent about the build. Follow along on Instagram at @aevr.app.